Health Care

Communications excellence is one of the biggest
contributors to high patient satisfaction, and
critical to any hospital’s success.  Business-
building communications is not limited to the
caregiver/patient level, nor does it end at
discharge.  It starts before and continues long
after the actual patient experience.  A hospital’s
communication process must include standard
patient information policies, and ongoing
communications of direct value to patients and
community members at large that build trust,
confidence, and value.   Value-adding
communications are those that focus on helping
consumers make informed choices about their
care and lifestyles; provide information of direct
relevance to them;  and build a personal affinity
with the hospital and care givers.  
Just as successful consumer brands are
engaging in “customer relationship
management” strategies, hospitals must engage
in “patient relationship management strategies.”  

We offer a 90-minute seminar that discusses the
core principals of successful relationship-
building programs and teaches participants how
to develop business-building communications
from a hospital’s perspective and in line in
HIPAA regulations.   Participants will learn
innovative ideas for marketing communications
activities that are effective and affordable.  Part of
the presentation is based upon co-presenter
Jeanette McMurtry’s book, Big Business
Marketing for Small Business Budgets (McGraw-
Hill 2003).  

Learn how to:

Essentially, to build
relationships that
build strong
relationships with
all members of a
given community,
hospitals must
engage in brand
positioning
strategies that
encompass
emotional bonding
and personalized
messaging
techniques.

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Create a patient relationship management
(PRM) system that will enable you to
personally communicate with patients in
order to build trust, satisfaction and loyalty.

Use emotional branding to distinguish your
practice and increase growth and revenue
production.

Improve patient communications and overall
care experiences so that patients feel
involved, valued, and respected throughout
their care process.

Secure patient trust, respect, and loyalty by
providing communications that enable them
to make informed choices and feel integrally
involved in the patient care plan.

Execute highly effective marketing programs
simply and affordably, regardless of budget
and resources.

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